Jeff Esposito

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

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Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media. Wait, you’re still reading?

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

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Women like Pinterest, measuring and Instagram

Jeff Esposito

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers.

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Social Media’s NFL Week 1 Picks

Jeff Esposito

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

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Reflecting on last year’s top Tweets

Jeff Esposito

OH: He is the Dr. Phil of analytics. Enjoy reaping the benefits twitter world!!! I can’t seem to find my invisible pants… — Du4 (@Du4) April 17, 2012. I am here I a simple mission to slap a hater and complete you. Jose Canseco (@JoseCanseco) April 18, 2012. Tamsen Webster (@tamadear) April 26, 2012. straight to the moon.

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