Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Analytics Drives News. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Analytics Drives News. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 4, 2011

As someone pointed out to me on Twitter, Google “good communications plan” and this post is the top result. While best practices around plan development will, I’m sure, evolve over time, this series should remain helpful for a long time. Optimize for search.

Content 279

Content Applications Sites Process 279

Dave Fleet

SEPTEMBER 9, 2010

You feature insights from numerous marketing luminaries in your book, among them Avinash Kaushik, Google’s analytics evangelist. How do you see web analytics fitting into the modern marketing system? Web analytics is one of the ways to do the tracking and measurement I just preached about.

Google 361

Google Marketing Apple Analytics 361