Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. The tools that a social media consultant brings to a project provide significant value. Most use a combination of 20 to 30 software programs and tools in their work. It’s efficient and effective.

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Rules for good media relations

Sherrilynne Starkie

See Invest in PR tools below.). Invest in PR tools. Investing in media relations tools can make the difference between being just good at your craft and becoming a true media relations expert. Regularly clean your media contact database. People move around all the time, it’s your job to know when and where they go.

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Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. A social media consultant has the tools and knowledge to track progress and analyze and understand trends. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

These include new job alerts, an alumni tool, community hashtags and company insights. 4 Twitter is developing new analytics dashboards. More insight makes for smarter use of this important news distribution tool. LinkedIn is a crucial platform for businesses. — SS. 3 Links are still crucial for ranking in Google.

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Content demand: how to cope

Sherrilynne Starkie

Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? Technology underpins process. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Use an editorial calendar for content marketing.

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