Akamai Marketing

APRIL 4, 2011

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Once you know where your customers are and WHY they are there, then you can start developing your tools. What do you have to offer? That’s it.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

APRIL 30, 2009

Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. You can’t sponsor Twitter – but you can sponsor Twitter-ups.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 22, 2011

You do have to “unfollow” one at a time, but its still a handy tool if you’ve reached that mysterious Twitter ratio of followers vs. followed. While this is an addictive tool, its also hard to bring it back to an actual business objective. And what feature are these types of tools most missing?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 31, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 24, 2011

There was no time for large scale innovation, manufacturing plants at that time had to work with the tools and time frame they were given (sound familiar?) The Kaizen method evolved from management training created by the US government to ramp up American manufacturing for WW2 involvement.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 23, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 28, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Make your employee enhancement communicate with your incentive dollars and marketing dollars. While we are all at it, let’s start reaching out to our clients with new ways to do these things. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JULY 26, 2011

I think used to think engagement was a great measurement tool. When something’s interesting, people say so. When its not, well – they ignore it. Its that simple (or that complicated). When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

FEBRUARY 3, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. I use these elements in my ROI tool and find its extremely valuable in helping people see the big picture of social media value. Social Media Metrics and ROI for You. What we can measure for social media ROI.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 9, 2012

This month’s “Tool Tuesday” is going out on Friday. There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. I’m breaking a rule, because I am a wild and crazy rebel. Do I know how to party or what? I just couldn’t help myself. Cost: Free.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. For productivity tools in particular, people are increasingly willing to pay for apps. Most importantly, what the report says to marketers is INTEGRATE.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

Klout 177

Klout Comparison Influencer Airlines 177