Adam Sherk

DECEMBER 21, 2011

Beyond Facebook Insights: Useful Facebook Analytics Tools. The post on Facebook analytics tools did well considering I just published it last week. Short, simple lists of tools and tips tend to get traction. In checking out Google Analytics one thing I like about my top 10 is there were multiple paths to success.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

FEBRUARY 3, 2011

2nd Quarter: Topsy Social Analytics. Topsy recently came out with a new Twitter analytics tool so I thought I’d look at mentions and replies for @Steelers and @Packers in the past month: The level of activity is pretty similar for both teams but that giant peak for the Steelers gives them the edge. Advantage: STEELERS. _.

Klout 196

Klout Twitter Overview Sports 196

Adam Sherk

SEPTEMBER 11, 2012

In managing multiple sites and millions of pages it sure is nice to have some tools. Also take advantage of the Webmaster Tools API to gain full access to all of the Google Webmaster Tools error data for your sites. and Adam Audette’s Enterprise SEO Tools, Part 1 and Part 2. Analytics and reporting are critical.

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

MAY 24, 2011

Does the Alterian data match what is available through some of the free tools out there? Specific to Twitter, Topsy Analytics shows that Fast Five’s highest peak in the past month was greater than Thor’s but both films have pulled in a lot of mentions, and both are significantly outpacing Green Lantern: (click to enlarge).

Alterian 143

Alterian Social Media Film Sentiment 143

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JANUARY 7, 2010

My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JULY 15, 2013

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Dharmesh Shah – I really like how if he gets curious about something he goes and builds some kind of tool or script to find out more.

SEO 148

SEO Tips Startup Loyalty 148

Adam Sherk

OCTOBER 6, 2010

That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available. So I ran 30+ news sites through the tool.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 25, 2009

Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. It’s not easy to chase search trends as there is a danger of always ending up one step behind.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

MAY 1, 2012

I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ). When it comes to analytics everything is relative. So what are the best ways to track and measure success? Primary Success Metrics.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

JANUARY 12, 2011

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. But how much are these pages really worth to them, and which news sites are getting the most value for their efforts?

Sites 167

Sites News CPM Facebook 167

Adam Sherk

MARCH 2, 2010

The greatest insight I gleaned from what the numbers say – for most sites – is that people use search engines to find things even if they are searching for the actual website name to find the website, we’ve all seen it in analytics. Frank’s point about the click through inaccuracy from Twitter apps should be noted.

Survey 193

Survey Twitter Digg Hitwise 193