Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Excellent post. link] Daniel Excellent post adam.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

(Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) More about this blog here. Thanks for dropping by.

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. The Digital Five Tool Player (7). Photo credit: niemster via Flickr. Related Posts.

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Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

SEPTEMBER 28, 2010

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. The Digital Five Tool Player (7). Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Related Posts.

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Marketing Review Tweetdeck Posterous 210