article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

article thumbnail

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

article thumbnail

Announcing a New Podcast for Content Marketers

Convince & Convert

It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. How Can I Listen to the Show? v=eK0IGfKuRCQ.

Sysomos 142
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Twitter Stats show a number of stats, including the mentions, follows, and unfollows, along with stats for each individual Tweet. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. You can measure a particular channel, like Facebook or Twitter.

article thumbnail

11 best social media listening tools

Unmetric

About 30% of the tweets that mention brands neglect to use their Twitter handles. . TweetDeck, owned by Twitter, is a social media dashboard that helps you manage multiple Twitter accounts in an organized manner. The tool allows you to customize your Twitter feed by streamlining what’s relevant to your business.

article thumbnail

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115