Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109

ROI Social Media Syndication Embedding 109

Hootsuite

MARCH 16, 2023

Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners. Looking to attract people to your niche, highly-technical white paper writing company? You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

ProBlogger

APRIL 6, 2011

Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

OCTOBER 22, 2013

Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). He’s a copywriter at heart but with a secret jones for analytics. High profile placements (what major websites featured the content). Immediate conversion events. And Lagavullin.

Strategy 150

Strategy Content BuzzStream Brands 150