Webbiquity SMM
OCTOBER 17, 2023
The economy (16%) and analytics (12%) trail considerably at second and third. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).
Webbiquity SMM
JANUARY 19, 2016
Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., The CMO Survey ).
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Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. Use Google Analytics to track the number of visitors to your website. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand.
Webbiquity SMM
FEBRUARY 2, 2016
The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Social ad spending has doubled over the past two years. iMedia Connection ). Payfirma ).
Webbiquity SMM
JANUARY 24, 2011
Actionly also includes Twitter account management and analytics tools. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.
Webbiquity SMM
AUGUST 23, 2010
Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.
Webbiquity SMM
JANUARY 2, 2013
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). Meanwhile, 7 in 10 plan to either maintain or increase spending in this area ( Marketing Charts ).
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