Sherrilynne Starkie

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Traditional Research Provides insight to inform strategy and creative. Strategy Development.

Skills 334
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Measuring what matters in communications

Sherrilynne Starkie

What kind of insights can we get from different analytics tools? And then there’s other ways to survey people through social media or from your own list. There’s a range of things and what you track will depend upon if it’s an awareness or behavior objective. how can we track things easier?

Policies 231