Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Less than one-quarter (23%) are using social media analytic tools. • Less than one-quarter (23%) are using social media analytic tools. •

Social Media 277

Social Media Survey Metrics Analytics 277

Mindjumpers

MAY 13, 2011

It provides a kind of survey for more targeted advertising. I feel, Facebook has been providing creative and analytical ways for marketers thereby developing itself as a better advertising platform with every step. So it is best leeway into their and their friend’s demographics. Here’s how : Run a wide and inclusive campaign ?Click

Features 173

Features Facebook Library Campaign 173

Mindjumpers

OCTOBER 6, 2010

Social media monitoring , analytics and social “content management” tools are a necessity to see where you stand and where you are going. Let’s compare the sometimes supposed free lunch with for instance web analytics: sure, there are free tools (should I mention Google Analytics?) How S.M.A.R.T.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

JUNE 29, 2012

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. But maybe there are in fact certain industries where we can be sure to always get an answer?

Industry 270

Industry Airlines Telecommunications Engagement 270