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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Industry certifications prove a social media consultant’s practical skill too.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Use social media for M&A ideas in your product lines.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics. NOTE: 70% of companies that have social analytics are still not using it! billion by the end of 2014.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. To get a copy of the slides or to listen to the replay, please click here.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Kapost, a content management system with focus on marketing results, has built-in analytics for content. While this is a great tool to create content, there is one “but”: Since content is published on Storify initially, if you choose to share it on your website, the content won’t be considered unique. Publishing Content Online.

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What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

They want to continue to encourage people who use Twitter for business, to draw out analytics and integrate with media, but discourage the applications that syndicate or are traditional Twitter clients. Unfortunately for me, they specifically called out some of my favorite apps like Tweetbot, Storify and Echofon as examples by name. ) :/.

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