The Realtime Report

AUGUST 8, 2012

.” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

MAY 9, 2023

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. Predictive and prescriptive AI Predictive and prescriptive analytics are already making AI marketing tools essential for marketers.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Proactive Report

DECEMBER 5, 2011

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Start by learning the basics of Google Analytics. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. The exponential growth of smartphones and other mobile devices is real.

Social Media 277

Social Media Tips Marketing Mobile 277

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62

Waxing UnLyrical

MAY 17, 2011

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195

Klout comScore Nielsen Sample 195

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. The CMO Survey ). Google Analytics) at 59%. The CMO Survey ). The CMO Survey ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

OCTOBER 20, 2021

One way is to create a customer persona – a semi-fictional target based on data from user research and web analytics that depicts the essential qualities of a big part of your audience. Nobody wants to be a statistic, viewed as just a set of numbers instead of a person. Follow the Data. This intent data is worth its weight in gold.

Content 122

Content B2B Statistics Data 122

Oktopost

JULY 30, 2020

Detailed analytics tools . It offers all the standard functionality of a webinar platform with some special features like integrated monetization options, polls and surveys, as well as group and private chats during live events. Excellent customer support and analytics. Up to 6 presenters displayed simultaneously. Ease of use.

B2B 98

B2B Platform Price Software 98

Keyhole.co

MAY 30, 2023

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. What messages are they promoting in their ads?

Analysis 52

Analysis How To Marketing Price 52

Proactive Report

MAY 7, 2018

In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Skills 40

Skills Study Applications Analytics 40

Razor Social

AUGUST 22, 2018

Statistics regarding consumers’ online reading habits are not at all encouraging for content creators – people read about 20% of the content on a page simply because they do more scanning than reading. This metric in Google Analytics shows you the ‘time on page’ for people that didn’t bounce. Time on Page.

Engagement 85

Engagement Content Metrics Analytics 85

Convince & Convert

AUGUST 3, 2012

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114

Brands Twitter Facebook Research 114

The Marketing Blog

MARCH 2, 2010

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who.

Research 265

Research Social Media Marketing Retail 265

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. No statistics were provided for users aged 35–54.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Webbiquity SMM

FEBRUARY 2, 2016

The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Social ad spending has doubled over the past two years. iMedia Connection ). Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Keyhole.co

JUNE 9, 2023

As per social media statistics , more than 2.8 Also, do check out your competitors’ analytics ! Hubspot did a survey with over 1000 social media marketers. Use Facebook Analytics Facebook Insights provides data on when your followers are online, which can help you determine the best time to post.

Facebook 52

Facebook Guidelines Activities Feed 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Statistics Strategy Research 160

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Choosing the best solutions in such a crowded field can be difficult.

Software 81

Software Research Marketing Price 81

Writtent Blog

MAY 20, 2013

Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Spam checker.

Newsletter 103

Newsletter Template Templates Hosting 103

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind does a great job of gathering statistics from several social media sources.

Brands 114

Brands Klout Reputation Digg 114

Twist Image

FEBRUARY 26, 2014

92% of Americans ignore at least one type of ad seen every day across six different types of media," according to the article about the first annual Goo Online Advertising Survey. goo online advertising survey. web analytics. "82% of Americans ignore online ads, ahead of television ads at 37%. Have stunning graphics.

Advertising 88

Advertising YouTube Curation Insurance 88

Hootsuite

OCTOBER 28, 2019

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Note : Using social media analytics tools will make this process easier. How to track it: STEP 1 : Set up Google Analytics. Brand Awareness. Engagement metrics.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

OCTOBER 8, 2019

Employee Advocacy Facts and Statistics. 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. or long surveys with low-compliance, you can see that incorporating thoughtful interaction to customer touch points can give you really strong measurement of the customer life cycle.

Metrics 100

Metrics How To Discount Analytics 100

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Wordtune also has what it calls “spices” to add some oomph , including statistics, facts, and even jokes. Manage all your social media scheduling, publishing, engagement, analytics, and more — across all your accounts — with Hootsuite. Brainstorm social media post ideas.

Tools 135

Tools HootSuite Price Template 135

Social Media Marketing

AUGUST 8, 2013

Fascinating statistics, particularly about the age of Twitter users. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Surveys and third party research are falling, with social data and the interrelation of online channels up.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. 3 Google+ Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MARCH 27, 2019

Why spend money on expensive consumer surveys when you’ll find out what your customers are asking for on Quora? However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership. Review your analytics constantly.

How To 102

How To Marketing Notification Case Study 102

Convince & Convert

FEBRUARY 20, 2015

Getting input from your customers via a survey , a free site or process analysis, or a live Q&A session can yield loads of relevant intelligence. It’s been a year since mobile internet access overtook PC access , which means that statistically, your buyers are viewing your messages on phones or tablets. How are you improving?

Mobile 60

Mobile Conversation Buy Forums 60

Twist Image

MARCH 15, 2011

Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. Now, all of that changes.

Facebook 111

Facebook Retail Buy Analytics 111

agora pulse

OCTOBER 8, 2019

Employee Advocacy Facts and Statistics. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Using tools like Agorapulse, Google Analytics, and Meltwater , my agency can easily track the mentions and employee contributions each month.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 206

Tools Social Media Lithium Sysomos 206