Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone, in a combination that's all about integrating customer service and analytics. If you're trying to keep up with all the moves, remember that I keep an acquisitions scorecard over at SMA. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal.
- "An endorsement of social media business value today," Visible Technologies
- "A glimpse into the possibility of the post mass media, one-on-one, world," MotiveQuest
- "Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business," Sentiment Metrics
- "There is potential for a $bn independent business in this sector," Brandwatch
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