Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

NOVEMBER 17, 2010

“The Social Media Strategist must choose one of two career paths – build proactive programs now…or be relegated to ongoing cleanup as social media help desk.&#. Be Proactive or Become ‘Social Media Help Desk.&# Summit and Gov 2.0 Expo. .&# Summit and Gov 2.0

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

JANUARY 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 Development Social Media Gov 2.0 Strong organizational, analytical and communication skills are key to successful performance in this position.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Time to step out of the echo chamber of the social media blogosphere.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JUNE 13, 2016

Rather than solving problems, telling stories, and collaborating with our customers, we’re poring over analytics and algorithms to figure out ways to optimize clicks and shares. Creating content for a social media platform is a lot like feeding the slot machine – put in a lot of cheap coins to trigger an algorithm and hope for a jackpot.

Content 50

Content Film Data Feed 50

Social Media Strategery

NOVEMBER 7, 2016

Brands are making the same mistake that newspapers and other media publishers have made. As Quartz put it in a recent article , “humans are losing the battle against Kardashian-loving algorithms for the soul of new media.”. Analytics and algorithms have emerged as key weapons in capitalism’s brawl with journalism across the web.

Content 50

Content Meme Journal Loyalty 50