Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.
Sherrilynne Starkie
FEBRUARY 15, 2018
Top Five: Google Analytics introduces new 'Audiences' report. Here are top social media news stories for this week. Snapchat finally gives creators analytics. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
Sherrilynne Starkie
JUNE 29, 2014
In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.
Sherrilynne Starkie
JANUARY 3, 2019
The first Top Five must-know social media news of 2019 for communicators and marketers! These include smart audio, first party data acquisition and reclaiming social independence. There will be a renewed focus on ‘social’, more passive experiences and more principled marketing. New Year…new you for content marketers.
Sherrilynne Starkie
AUGUST 4, 2013
The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.
Expert insights. Personalized for you.
347 
Let's personalize your content