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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy.

Mobile 140
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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

Facebook 103
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Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 154
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Cyber Monday Is Here!

Firebelly

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work.

Retail 100
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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey. You could try a CES survey to gather results.

Tips 107
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How to Use SMS Marketing to Boost Your Blog’s Audience

ProBlogger

Remember SMS? It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile optimised site. Once your site is mobile friendly you can start working on your SMS campaign. However, SMS campaigns spike within the hour. Ready to go?

SMS 49
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. Look through social media analytics to see how customers use your products or services and what content resonates with them the most.

Loyalty 121