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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Knowing this will inform your marketing, social media, SEO, and content strategies. Simple Search And Social Strategy Framework.

Strategy 186
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Link Love Monthly: Best of March 2011

SocialFish

Real-Time Analytics For Social Plugins (Facebook Developer Blog). Things Companies Don’t Want to Hear about Social Media (Sysomos). Silos and SEO and Spam (Mizz Information). The secrets to getting a high “RCCF:” (TweetSmarter). 10 Applications For Your Facebook Event Page (Event Manager Blog). Bitly Blog). Datalicious.

Sysomos 162
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Other Cool Web Tools. Proclaim Messenger. Pricing ranges from $30 to $100 per month depending on features.

Tools 206
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. Are tweets more important than Facebook shares? Inbound Links.

Metrics 159
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. whether views are generally positive or negative, and it can identify trends.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. Also, thanks for having Sysomos in your comparison.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media and SEO. Why social media optimization is the new SEO by iMedia Connection. Indeed it is.