Sherrilynne Starkie

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Rules for good media relations

Sherrilynne Starkie

This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Many companies fail to include a media relations strategy as part of their content marketing. Contact me!

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

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How to be smart on Twitter

Sherrilynne Starkie

Ask An Expert: Pitching on Twitter for SEO and PR. Featured Headline Social Media Twitter analytics Best practice Social network' HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to Use Twitter (and why it beats FB). Upgrade Your Twitter Marketing.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Services include: An SEO audit. Skilled social media consultants can use Google Analytics and similar tools to gauge both the quantity and quality of organic search website traffic. Others include getting directory listings, listed on resource pages, creating outlinks and in links, traditional networking, using news wires and more.