Waxing UnLyrical

MARCH 28, 2011

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Focusing on the numbers. Being more results-driven.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

FEBRUARY 22, 2011

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? b) Thinking a lot of noise is good without studying the sentiment of the conversations.

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Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

JANUARY 24, 2013

Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Using positive Christmas chatter in social media, the data lit up 30,000 LED lights.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change!

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Don’t rely just on sentiment; look for messages and message accuracy.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

APRIL 17, 2011

A review of Triberr and the Spin Sucks analytics , by Gini (again). And I echo her sentiments. What it does for my analytics remains to be seen. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). And when you read it, you’ll see why I included it.

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Postrank Sentiment Flickr Analytics 160

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Mark as read Approve comment Let me echo Marys sentiments. So thanks for that.

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