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Direct Marketing Observations

Analytics

Sentiment

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How do you Measure Success?

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Maybe not so much in an analytical way but we do measure our daily outcomes. Was it fun? Did we lose? Was it worth it?

Sentiment

Sentiment ROI Company Strategy

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media

Social Media Sentiment Comparison System

Social Media Informer

Direct Marketing Observations

How do you Measure Success?

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

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