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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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Genius Monkey Enhances Audience Insights Through StatSocial Integration

Bill Hartzer

” Champ added, “Furthermore, Google Analytics’ persona and demographic data is often less than accurate. Expanding survey and panel data with over 85,000 new customer attributes such as passions, interests, preferred media, and more.

Sample 164
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131
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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Make sure you have a solid CRM solution that collects information from your social media analytics platform and saves all the records. Create new tracking, every time you have a new ad.