Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets. More meaningful attribution via analytics. Perhaps most importantly, social integration with your CRM highlights the ROI of your team’s efforts. This includes: Blog posts.

Team 110

Team B2B Platform Analytics 110

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Pam Moore

MAY 22, 2017

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper). We focus on content and visual marketing that grabs attention. However, we often get too inwardly focused.

Training 167

Training Influencer Team Analysis 167

Pam Moore

OCTOBER 3, 2016

Why even social media newbies must learn to be a data and analytics junkie. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Why social marketers must understand the foundation of business and marketing.

Social Media 167

Social Media Marketing Training Skills 167

ProBlogger

JANUARY 30, 2013

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. It is simple to monitor key performance indicators in Google Analytics. So … is content marketing ROI trackable? Monitoring leads and sales value is possible using the various analytical programmes on the market.

ROI 40

ROI Content Buy Cost 40

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Fer god’s sake, really?

Communities 141

Communities Content Jive Meme 141

Pam Moore

MARCH 29, 2017

Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Related: only one in three broadband users under the age of 35 get all of their TV the traditional way.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. Fans are 28% more likely than non-fans to continue using the brand.

Facebook 110

Facebook Directory Statistics Review 110

SalesChoice

FEBRUARY 8, 2017

A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. The ROI for us this is a no brainer. REFERENCES: David Bjoe.

Analytics 20

Analytics B2B Data Project 20

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper). In this 30 minute podcast you will learn: .

Social Media 60

Social Media Tips Marketing Social Networking 60

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. Another tactic is to create something of value (ebook, white paper, etc.)

Social Media 113

Social Media ROI Newsletter Campaign 113

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Need more evidence that measuring social media ROI is hard? The Atlantic ). Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

OCTOBER 26, 2020

From post creation to scheduling and analyzing the results – the social media management tool or suite of your choice should provide you with a command center that also offers a holistic overview of your social media activities’ impact and ROI. . Insightful analytics and reports . ROI measurement for social media activities.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Understanding and using Google Analytics Data. — 15.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

MARCH 16, 2023

If you find one to be more cost-effective than the other, you can always shift the rest of your budget for better ROI. Looking to attract people to your niche, highly-technical white paper writing company? Say whaaat! Google wishes.) Well, things just got easier, my friend. Fill in your payment information here.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Game Changing Tactics & Prodigal ROI.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it.

Conference 196

Conference Social Media SEO Marketing 196

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. In addition, there is something called third-party data. . Segment the Audiences to Enrich. Rinse and Repeat—Data Ages Fast!

Data 120

Data B2B Process Aggregator 120

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. There is no real correlation between that and ROI.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Twitter Analytics. Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. deliver poor ROIs for content advertising. Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Which Channels Produce the Highest ROI. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Twitter Analytics. Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 60

Social Media How To Analytics Types 60

Sprout Social

APRIL 8, 2021

Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Hotjar. Example: Pinterest.

B2B 125

B2B Content Case Study Marketing 125

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. It has the highest conversion rate of all marketing channels, and it delivers the best ROI. You can do this by tracking analytics, or sending email surveys and feedback forms. But the large user base is not the only reason marketers love email.

Campaign 98

Campaign Marketing Discount How To 98

Viper Chill

APRIL 19, 2010

From your analytics screen-shot i noticed some massive spikes, including one a couple days ago where you spiked from around 5,000 visitors to 15-20,000 in a day. Though, I’ve heard the ROI from SU is pretty low. One suggestion is to laser in one a specific area, e.g. writing white papers. So, what do you do?

Adsense 77

Adsense How To Sites Forums 77

Sprout Social

MAY 10, 2023

Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread. Test and optimize: Continuously analyze and refine your ad variations, targeting options and bidding strategies to maximize the effectiveness and return on investment (ROI) of your campaigns.

Twitter 107

Twitter Hashtag Sentiment Trends 107

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Business Intelligence and Analytics. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Compliance.

Wireless 268

Wireless Microsoft Applications Web 2.0 268