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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” ” — 2018 Trends: B2B Marketing , Edelman.

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