The Realtime Report

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Sticking to old definitions hurts businesses and consumers.

Retail 178
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A Strategic Approach to Boosting Email Marketing Success with Online Catalogs 

The Realtime Report

Consider a scenario where an online fashion retailer sends out customized emails. Actionable Analytics Data-driven strategies are vital for email marketing success. Interactive online catalogs yield insightful analytics on recipient engagement. This direct engagement within the email can significantly uplift conversion rates.

Fashion 91
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3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. So, what’s the solution?

Data 79
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer. Here is a 3-step approach to building a customer intelligence analytical solution: 1. Start small with several test and see how they perform.

Data 79
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Increase Profits With Smarter Trade Promotions

The Realtime Report

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Increase Profits With Smarter Trade Promotions.

Retail 79
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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

With detailed analytics on engagement, share rates, purchase intent, and brand awareness, Influicity gives marketers useful data that extends beyond just views. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. So far, at least 125,000 Americans have answered yes to the above question.

Privacy 164