Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

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Retail Analysis Analytics Data 202

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon?

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. Invalid code?

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Mobile Cost Retail comScore 197

Buzz Marketing for Technology

FEBRUARY 12, 2014

This means consumers are evolving more quickly than you may think, so closely monitor your analytics. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #2: Always Be Refining. touch, swipe).

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Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism.

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Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

OCTOBER 7, 2008

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Business Intelligence and Analytics. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Research E-mail Newsletters. Small Enterprise.

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Wireless Microsoft Applications Web 2.0 268