Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Tweet This! Share this on Facebook. Share this on Linkedin.

Data 198

Data Social Media Radian6 B2B 198

Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Tools like Radian6, Netbase, etc., Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Pretty radical, eh?

Radian6 177

Radian6 Marketing Sentiment Sample 177

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. Google Analytics is free and it is an excellent system.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Public Relations Social Media analytics data measurement pr quantitative quants social social media wired'

Sysomos 134

Sysomos Radian6 Data Analysis 134

Josh S Peters

FEBRUARY 5, 2013

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

MAY 20, 2012

Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Danny WhatMough

SEPTEMBER 20, 2012

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Select your tools. Danny Whatmough.

Campaign 70

Campaign Social Media Radian6 Analysis 70

Convince & Convert

JANUARY 11, 2011

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. But wait, there's more!

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. Cross-promote on social platforms.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Jason Yormark

DECEMBER 28, 2009

But really, it falls on those that really want to make a career out of social media marketing through learning the craft, and getting familiar with as many tools as possible. I’ve found getting familiar with reporting tools such as Radian 6 and Social Radar a good start. However those can be expensive tools to get access to.

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Josh S Peters

NOVEMBER 23, 2009

What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Social Media Tools. Trackur – Social Media Monitoring Tools in just 60 seconds! Listen and join the dialogue with Radian6. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Jeff Esposito

JULY 9, 2012

A good tool for this is PageModo where businesses large and small can build out a coupon on a custom tab on Facebook (disclosure – Pagemodo is owned by my employer Vistaprint and I was a fan before the acquisition) that can be redeemed either online or in person depending on your business model. Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Diva Marketing Blog

JUNE 10, 2012

Marketers think like media tools, literally. Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Jeff Esposito

AUGUST 3, 2010

And really different tools can be used to measure different things. And even there are other free tools that can be used that do things that the paid tools don't, or do differently. I use a number of different tools already and can tell the value of individual interactions that we have daily. Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” I think what’s good for guys like me that are in the social software business is that people don’t have a clear sense of the business objective, and so they reach for these tools as the crutch or. You get the tool first. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” I think what’s good for guys like me that are in the social software business is that people don’t have a clear sense of the business objective, and so they reach for these tools as the crutch or. You get the tool first. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

OCTOBER 5, 2010

71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Tools and Reviews. How you can use it most effectively?

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

AUGUST 19, 2012

They of course have always possessed this data, but are now showing it as part of the tool. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Thanks all.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. A social media monitoring tool that combines powerful features (e.g.,

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Social Media Tools. What should I monitor for? Social Media and Online Video.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. The ability to show country-based rankings (e.g.,

Software 140

Software Review SM2 Alterian 140

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Proactive Report

JULY 14, 2010

tools, integrated with internal and external portals. Advanced analytics that can track campaigns that are spread across multiple channels are an essential part of this strategy. Radian6 is one. A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Diva Marketing Blog

MARCH 25, 2011

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Tom H Anderson @TomHCAnderson CEO A nderson Analytics Tom H Anderson. T he 'voice' of any brand belongs to the customer. Simple advice. If you're doing social media marketing you need to have a back bone! ~

Twitter 97

Twitter Radian6 Avatar Social Media 97

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163