Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping may be tagged as a negative brand reference for Vicks because of the way that sentence started). Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.
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