Waxing UnLyrical

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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Tools like Radian6, Netbase, etc., Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Pretty radical, eh?

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. However, Nick is dead wrong about the lack of tools.

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