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Direct Marketing Observations

Analytics

Radian6

Sure I love the conversation but…

Direct Marketing Observations

MARCH 31, 2011

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. It’s a watershed moment. Justifying it’s relevance. Educating the masses.

ScoutLabs

ScoutLabs Conversation Radian6 Lithium

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. Look at how long it has taken us to get over big numbers!

Data

Data Social Media Radian6 ROI

Direct Marketing Observations

Sure I love the conversation but…

The Evolution of Our Data Fixation in Social Media

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