Dave Fleet

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Refresh button.

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Sysomos Acquired By Marketwire

Dave Fleet

As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Strong analytics. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

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