Waxing UnLyrical

MAY 1, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

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Waxing UnLyrical

SEPTEMBER 2, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

AUGUST 14, 2015

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. As did Gerard F.

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Waxing UnLyrical

APRIL 9, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Eventful How To Energy Training 334

Waxing UnLyrical

AUGUST 17, 2015

Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 4. I Wish I’d Known That. Four years later, that still rings true. ” 7.

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Waxing UnLyrical

JANUARY 15, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 21, 2017

Social media analytics can change! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

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Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

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Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

APRIL 17, 2011

Why: this post published while I was traveling. A review of Triberr and the Spin Sucks analytics , by Gini (again). What it does for my analytics remains to be seen. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). But then I read it. And I echo her sentiments.

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Waxing UnLyrical

AUGUST 22, 2011

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. Recently, while looking at Waxing UnLyrical’s analytics, I found that over the last year, visits to the blog have increased dramatically. The three main reasons for this are: 1.

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Waxing UnLyrical

MAY 21, 2013

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Do you care how often we publish posts on WUL and, if so, do you have a preference? Have you ever thought we publish too often ? What do you think? What made them (it) so?

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Waxing UnLyrical

JUNE 21, 2012

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. Analytics, which can help you figure out not just which type of post performs the best, but when.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

SEPTEMBER 25, 2012

A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR. When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

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Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date.

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Waxing UnLyrical

NOVEMBER 14, 2014

Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own. Facebook, LinkedIn, Quora, Medium … the list goes on.

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Waxing UnLyrical

DECEMBER 21, 2015

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Which is why, I think, Social PR is what I do. Hence this post. It’s a good post! ” 6.

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Waxing UnLyrical

MARCH 2, 2015

Should You Publish on Medium? What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 28, 2019

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JULY 25, 2016

Autism Awareness: Benchmarking Media Analytics to Prove Success. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Telfer for PRNews. Please share in the comments below. Image: Anastasia Zhenina via Unsplash, CC Zero.

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Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. Analytics, Power Search, AdWords, whole 9 yards. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. With four great guests on hand, we began to chat about measuring content. A1 I’m a marketer.

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Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow.

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Waxing UnLyrical

JULY 11, 2016

Why: “You can’t just put on a content calendar that you think is full of content that you like or your marketing department likes or your CEO likes because what really matters is what your customer likes,” says Brian Carter as he explains why “you need to get into the analytics” to be successful. See you soon!

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Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics.

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Waxing UnLyrical

SEPTEMBER 25, 2015

Katie Paine of Paine Publishing. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. : Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum.

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Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Why Are So Many Likable Ads Ineffective? . Will you join the Social PR Makeover on May 13th from 2-3 pm ET?

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Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

AUGUST 3, 2015

Analytics: the Sideways Approach to Measuring PR. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: In this fairly-recent post, I tried to get you thinking creatively about measurement (without making crap up). AMEC’s Social Media Measurement Framework.

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Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

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Waxing UnLyrical

MARCH 11, 2016

and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I hope to “see” you all there!

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Waxing UnLyrical

APRIL 22, 2015

When you look around at your blog and analytics, what do you see? Doesn’t Google want you to consistently publish content? After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. Guest Post by Dan Stelter.

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Waxing UnLyrical

MAY 29, 2015

shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while! Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. We collect stories of delight from people who use our work. We trade cash for royalty.

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Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

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Waxing UnLyrical

JUNE 13, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. The Measurement Life: An Interview with Jim Macnamara. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

SEPTEMBER 14, 2012

Here’s a snapshot of what people have been searching for lately, and an overview of the traffic analytics: Take your promotion offline. You just read How My Guinea Pigs Became Famous Guest Bloggers , originally posted on Waxing UnLyrical , published by Shonali Burke. How My Guinea Pigs Became Famous Guest Bloggers.

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Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

APRIL 22, 2016

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and.

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