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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Use analytics and data to make smarter decisions. Curate and comment on the best content. SlideShare 27.

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Book Review: Optimize

Webbiquity SMM

” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.” ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.