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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350
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Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

A review of Triberr and the Spin Sucks analytics , by Gini (again). And I echo her sentiments. What it does for my analytics remains to be seen. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). Why: I was lucky enough to be invited into Triberr by (who else?)

Postrank 160
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114
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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Mark as read Approve comment Let me echo Marys sentiments. So thanks for that.

Class 241
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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How Bloggers Can Make Money from Brands

ProBlogger

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. how to talk, write and deal with your social media world. But it’s not enough in most cases. Your costs?

Blogger 42