Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. 1 Analytics Tool for Growth Beautiful reports. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. But we got you. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8 Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

SocMed Sean

FEBRUARY 24, 2022

The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform? However, even with its damaged public reputation, Facebook remains the world’s largest social media platform. Is Facebook dying as a social network?

Facebook 130

Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

AUGUST 28, 2019

In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Starbucks Personalized Recommendations.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. Folks are receptive to being advertised products or services on the platform. Promote your Instagram shop on other platforms.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 21, 2022

They provide a variety of services for analytics, technology, creative and media services. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. The TikTok videos were also repurposed for TV commercials, but proved to be more effective on their native platform. Case study: Mecca. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. These platforms are key to preparing your business for delivering personalized experiences on social.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Businesses should use their social platforms to share updated safety protocols and address any concerns customers may have before entering stores. Throughout quarantine, social gave brands a direct line to their customers. Thank y’all so much! ??.

Strategy 133

Strategy Retail Marketing How To 133

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Google My Business GMB is another popular platform for local businesses to gain customer feedback.

Review 127

Review Brands How To Analysis 127

agora pulse

JUNE 9, 2020

That’s versus 71% on other social media platforms. This makes them ideal for the retail, and food and beverage sectors. Analytics: Social media managers and advertisers will love Pinterest’s analytics panel for viewing impressions, click-throughs, popular pins, and more. Pinterest for Retail. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

SEPTEMBER 30, 2021

According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Sure, retail giants might solely post promotion content. Instagram Shopping.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy. Chatbot analytics provide insight into how users interact with your chatbot.

Social Media 131

Social Media How To Discount FAQ 131

Twist Image

OCTOBER 9, 2014

End all" catchphrase to let the world know that soon, we would not have multiple media platforms. " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. it''s all retailers). It was this "be all.

Telecommunications 88

Telecommunications Retail Startup Apple 88

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

agora pulse

AUGUST 12, 2020

The platform offers six features that inspire users to learn about new ideas, find new brands, and realize solutions to their challenges: Home feed. Like many other social media platforms, video is a big area for growth on Pinterest. The platform gives brands two organic options for creating video content: Standard Video.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 130

Reputation Tools Brands How To 130

The Realtime Report

MAY 28, 2019

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. So, what’s the solution?

Data 79

Data Collaboration Analytics Embedding 79

Twist Image

JULY 11, 2018

Case One: One of the world's largest retailers. They are in direct competition with almost every other retailer (including Amazon ). After checking out Amazon, I headed to this other large retailer. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. analytics. .

Airlines 60

Airlines Retail Loyalty Hotels 60

Sprout Social

MAY 9, 2023

AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website. Named entity recognition (NER) and neural networks NER helps an AI platform identify named entities in big data.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Not just in retail, but in disruption, innovation and understanding consumer behaviour. alexa platform. online retail.

Google 66

Google Retail Facebook Advertising 66

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

APRIL 29, 2020

You can look for opportunities to reinforce social messaging across platforms. key demographics for the account, derived from analytics. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Retail: Tuesday, Thursday, and Friday, 12 p.m.

Template 145

Template Templates Social Media Tools 145

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer. Use this data to make adjustments and optimize your future campaigns.

Hashtag 52

Hashtag Campaign Instagram How To 52

Ignite Social Media

OCTOBER 12, 2017

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. CPG brand content drove more organic reach through link content than video content, yet retailers and service industry found the opposite to be true.

Brands 94

Brands Facebook Retail Study 94

Sprout Social

AUGUST 24, 2022

Their work spans across platforms and often includes playing many different roles. I managed a personal blog and my own social media platforms. While working in retail, I began to finesse my content and grow my audience so I could demonstrate my potential without professional social experience. Social analytics proficiency.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales! Build a Strong Customer Support Strategy.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales! Build a Strong Customer Support Strategy.

UGC 52

UGC Widget Retail Discount 52

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Regularly calculating YOY growth is also helpful for understanding which social platforms are most effective for reaching your goals. We spend $100 on Instagram Story ads and sell ten t-shirts at $25 each.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

FEBRUARY 29, 2024

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers.

Patterns 120

Patterns Sentiment Analysis Proposal 120

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Social media market research is also: Affordable. With over 3.6 Learn what customers dislike about your brand.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Now executives are all in on digital transformation. .

Examples 133

Examples Tips Patterns Instagram 133

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. the platform announced YouTube Shorts monetization options in late 2022. In this post, we talk specifically about YouTube Shorts monetization, a.k.a.

YouTube 93

YouTube Adsense Affiliate marketing Video 93