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Leveraging social media to reach a wider audience

Koka Sexton

Twitter is a microblogging platform, which allows businesses to post short-form content and create conversations with their followers. Additionally, it offers an array of marketing tools and analytics that can be used to create targeted campaigns and measure success.

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Twitter Social Listening Guide 101

Keyhole.co

So, it’s evident that brands aren’t shying away from amplifying their marketing efforts on the microblogging site. For basic social listening on Twitter, the microblogging platform offers advanced search functions. You can also use our competitor analytics feature to stay on top of your contenders’ activities on Twitter.

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Trust is hard to come by these days

Buzz Marketing for Technology

This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. You need to analyze trends of what’s being said across the issues that are important to your company.

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Social Media Marketing: The Know How's

Social Media Marketing

Facebook and its likes have a separate data analytics page which provides real-time engagement data. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data. This way social media has a quantifiable effect on the marketing process.

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5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

They are broken into categories including blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel, and video. They even provide analytics so you can see engagement statistics for each profile, page, and group that you post to.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

blogs, microblogging sites, social networks, etc.). Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. If Google Alerts had been developed with a focus on social media, this would be it. Budget: Under $500 per month. Tweet This!

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

There is PPC, there is mobile, local, and of course the whole analytics side of it all. There is creating search programs just for branding purposes. There is SEO, both on-page and off page for main sites and micro-sites. It’s a huge task and yet one that is best managed by sticking and moving. .