Waxing UnLyrical
JANUARY 29, 2019
For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Feature #1: Analytics. Feature #2: Email marketing.
Waxing UnLyrical
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Trends. Google Analytics. Guest post by Sean McGinnis.
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Waxing UnLyrical
MARCH 23, 2016
Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .
Waxing UnLyrical
MARCH 31, 2019
After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. What About Analytics and Reports? Will people (e.g.
Waxing UnLyrical
DECEMBER 13, 2011
The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Shonali kicked things off, predicting a growth in the number of those who will offer analytics. Any goals?”.
Waxing UnLyrical
AUGUST 3, 2016
Some trends can’t be measured in the short-term. When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. #measurePR.
Waxing UnLyrical
OCTOBER 2, 2018
Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. measurePR @CCPRSA @USFPRSSA @utprssa.
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