Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

MAY 30, 2012

Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. As a website owner you are probably familiar with a daily, weekly and monthly trend. Your analytics probably highlight the peak times for visitors. What about online businesses?

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

MAY 4, 2015

Get Creative with Trending Topics — look for ways to bring a hot topic into a post, but be careful to keep it natural and unforced. I think there will always be new tactics to explore, and we need to do the tracking & analytics research to know if that particular wave will be one that we should ride.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

NOVEMBER 20, 2014

I think we all are interested in looking ahead, and Say Daily’s Venn has Beverly Macy’s predictions for the Top 5 Trends in Digital Media for 2015. As a marketer, it would be nice to invest in the ads that will be welcomed. And mobile is obviously going to be on the list because it is far past being a trend.

Marketing 102

Marketing Mobile Trends Data 102