Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. (See See Invest in PR tools below.). Keep current. Contact me!

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News Policies Reputation Consultant 243

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. It meant no promoted content, a limited use of stories and no analytics. A social media consultant has the tools and knowledge to track progress and analyze and understand trends. Keeping up is not easy. It takes time and resources.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

DECEMBER 31, 2014

And the convergence of owned, earned and paid media drives this trend. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It’s changing the way marketing departments think and work.

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Content Committee How To Curation 282

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Owned Media Foundations.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. They are more analytical and provide improved clarity and style. Of course, no matter how talented, few people can always write effortlessly.

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Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

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Skills Social Media Sysomos Diagrams 334