Buzz Marketing for Technology
JANUARY 25, 2012
So what does this mean for marketers and for major brands in an era of social media? Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company. Well 2 things …. No related posts.
Buzz Marketing for Technology
MARCH 16, 2011
If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well.
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Buzz Marketing for Technology
JULY 13, 2011
Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. In it you will learn more about product placements while a growing trend there are many potentially pitfalls as well. Indeed we live in exciting times as marketers!
Buzz Marketing for Technology
NOVEMBER 17, 2011
The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? is that accurate?
Buzz Marketing for Technology
AUGUST 3, 2011
In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.
Buzz Marketing for Technology
JULY 16, 2008
The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Coding and identifying trends in the data. Are we doing our students a disservice.
Buzz Marketing for Technology
JUNE 27, 2008
We discuss issues and trends in modern web technologies that help your organization achieve more with less. While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. and Social Media trends. E-mail marketing.
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