Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.
Sysomos Acquired By Marketwire
JULY 5, 2010
Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Sysomos has been noticeable in recent months with a series of smart awareness-driving tactics.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing. Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Value.
Text Analytics in the Cloud
FEBRUARY 16, 2011
If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Saplo.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing and getting a zillion results of all types, you can search for “social media marketing /blogs to see only results from blogs. Sysomos. Flowtown.
Sysomos Audience Moves Towards Measuring Social Media ROI
JUNE 15, 2010
After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.
You Become What You Measure
Social Media Strategery
JANUARY 6, 2014
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Email Collection. 6.
Harnessing the Power of Big Data for Public Relations
JANUARY 24, 2013
How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Guest Posts Measurement Public Relations analytics big data jim delaney marketwireGuest post by Jim Delaney. So, what is big data ? With more than 18.5
Sysomos Adds Facebook Feature To Social Media Monitoring Solution
OCTOBER 27, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Sysomos Adds Facebook Feature To Social Media Monitoring Solution November 19, 2009 · View Comments Share When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Sysomos Heartbeat Video from Sysomos on Vimeo. Thanks again!
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Sysomos. Digimind is a nicely designed monitoring and analytics platform.
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012. Powerful mechanism.
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. He thinks marketing expertise and elbow grease aren’t enough for most, because most people aren’t analytics nerds like I am. Some sort of online listening and monitoring ( Google alerts , Spiral16, Sysomos, Radian6). That’s right! theend.
8 Stops on the Path to a Better Blog
Convince & Convert
APRIL 24, 2014
Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Who are your readers and what do they need on an ongoing basis? Use more visuals.
Sure I love the conversation but…
Direct Marketing Observations
MARCH 31, 2011
But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Great for us but what about B2B ?
Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Convince & Convert
MAY 20, 2012
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level. ” You need Social Analytics Software.
Best Social Media Monitoring Tools
MAY 26, 2010
BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Digg this!
6 Critically Undervalued Social Media Success Metrics
Convince & Convert
JANUARY 11, 2011
PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. Klout.
The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. How is our new marketing campaign going?
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. HubSpot If looking to i ntegrate social media monitoring into an overall inbound marketing campaign, then HubSpot may be the best fit for you. One setback, however, is its hefty cost in comparison to other tools.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
When it comes to media monitoring and analytics, it’s really hard to choose. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. Cognito Analytics is a highly targeted, accurate and reliable service for companies in the financial sector to track and improve their media profile. Cheers.
What Does Salesforce-Radian6 Deal Mean for Everyone Else?
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Any acquisitions or product announcements by IBM, Oracle, and SAP should be completely expected, but pay attention to the emerging distinctions between social media analytics and social media monitoring (see #2). Converseon blurs the lines that divide research, creative marketing, and management consulting services. Companies Social media analysis
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. really love what I do, I hope it shows. like socialoomph too.
Picking a new social media monitoring service
OCTOBER 27, 2010
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. cheers, Mark Mark Evans Director of Communications Sysomos Inc. Also look into: Biz360 Community Insights Filtrbox Sysomos Scoutlabs (strictly social media) Social Mention Social 360 (daily email report) Best of luck to those looking!
JUNE 24, 2010
You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Sysomos Read the review by Dave Fleet. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Free Tools. Backtype.
Social Media Monitoring Tools: What’s Right For You?
OCTOBER 31, 2010
In order to sift through all this noise smart marketers need to use monitoring tools to prioritize the most relevant information. recently conducted a review of four monitoring tools for Page One PR: eCairn, Overtone, ViralHeat and Sysomos. Sysomos Sysomos offers two main products, the Media Analysis Platform (MAP) and Heartbeat. Specifically Sysomos that you chose.
No, You Can't Automate Social Media!
Techipedia: Tamar Weinberg
JULY 7, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. p.s. for me, it’s easy-to-find analytics, essentially.
How is PR Changing?
OCTOBER 31, 2010
If you want to explore this area further, take a look at some of the sales and marketing automation platforms out there. It is so true that the modern audience has a large voice in marketing, advertising, public relations, and virtually every area of communications. plan to continue to do these types of live interviews on social media / PR / digital marketing topics.
The Social Media Monitoring Industry Meets Social CRM Head on
OCTOBER 27, 2010
Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. As happens in technology booms – and make no mistake, the social analytics market is booming – there has been a spate of acquisitions.
The Converged Media Road to Success
JULY 14, 2010
From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Marketwire just acquired Sysomos to do just this. Radian6 is one.
Social Media Monitoring Tools: An Overview
JANUARY 7, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Monitoring Tools: An Overview by Pam Dyer on January 7, 2010 Share This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314 , a digital media consulting company in Hamburg, Germany. Among the features within Sysomos are automated sentiment, geo-demographics, and the ability to quickly provides translations in a wide variety of language. Mark Mark Evans Director of Communications Sysomos Inc. Mark Mark Evans Director of Communications Sysomos Inc.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses. Something new Radian6 has added to their River of News view that turns their tool into a much more actionable platform for brands and marketers is the Workflow view. monthly.