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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.

Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Sysomos has been noticeable in recent months with a series of smart awareness-driving tactics.

Announcing a New Podcast for Content Marketers

Convince & Convert

That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. Taking a page from our successful Social Pros podcast playbook, Content Pros will feature real people doing real work in content marketing. . What Is the Content Pros Podcast?

Five Step Process for Using the Social Web

Spin Sucks

Tools such as Spiral16 , Radian6 , or Sysomos are the best. Fliptop  is a tool that will let you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. If you need help in setting up a measurement program, pick up Marketing in the Round. ” This makes my blood boil. If he or she did, they would never advise this. Listen. Assess.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# with higher operating margins and market share).

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing. Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Value.

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Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Saplo.

Evri 25

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Sysomos. Flowtown.

Tools 100

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.

Tools 34

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Guest Posts Measurement Public Relations analytics big data jim delaney marketwireGuest post by Jim Delaney. So, what is big data ? With more than 18.5

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You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. PR can and should serve a critical role in the integrated marketing mix. Will it stop?

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Email Collection. 6.

Sysomos Adds Facebook Feature To Social Media Monitoring Solution

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Sysomos Adds Facebook Feature To Social Media Monitoring Solution November 19, 2009 · View Comments Share When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Sysomos Heartbeat Video from Sysomos on Vimeo. Thanks again!

SM2 1

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Sysomos. Digimind is a nicely designed monitoring and analytics platform.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012. Powerful mechanism.

Measuring Results at the Enterprise Level

Spin Sucks

This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. He thinks marketing expertise and elbow grease aren’t enough for most, because most people aren’t analytics nerds like I am. Some sort of online listening and monitoring ( Google alerts , Spiral16, Sysomos, Radian6). That’s right! theend.

Sure I love the conversation but…

Direct Marketing Observations

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that.  With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Great for us but what about B2B ?

8 Stops on the Path to a Better Blog

Convince & Convert

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Who are your readers and what do they need on an ongoing basis? Use more visuals.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level. ” You need Social Analytics Software.

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Digg this!

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. Klout.

100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. How is our new marketing campaign going?

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Social Media Monitoring Tools Comparison Guide

www.pr2020.com

Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. HubSpot If looking to i ntegrate social media monitoring into an overall inbound marketing campaign, then HubSpot may be the best fit for you. One setback, however, is its hefty cost in comparison to other tools.

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. Cognito Analytics is a highly targeted, accurate and reliable service for companies in the financial sector to track and improve their media profile. Cheers.

Tools 42

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Any acquisitions or product announcements by IBM, Oracle, and SAP should be completely expected, but pay attention to the emerging distinctions between social media analytics and social media monitoring (see #2). Converseon blurs the lines that divide research, creative marketing, and management consulting services. Companies Social media analysis

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. really love what I do, I hope it shows. like socialoomph too.

Picking a new social media monitoring service

jeffesposito.com

With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. cheers, Mark Mark Evans Director of Communications Sysomos Inc. Also look into: Biz360 Community Insights Filtrbox Sysomos Scoutlabs (strictly social media) Social Mention Social 360 (daily email report) Best of luck to those looking!

Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now.  Sysomos Read the review by Dave Fleet. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Free Tools. Backtype.

Social Media Monitoring Tools: What’s Right For You?

www.pageonepr.com

In order to sift through all this noise smart marketers need to use monitoring tools to prioritize the most relevant information. recently conducted a review of four monitoring tools for Page One PR: eCairn, Overtone, ViralHeat and Sysomos. Sysomos Sysomos offers two main products, the Media Analysis Platform (MAP) and Heartbeat. Specifically Sysomos that you chose.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. p.s. for me, it’s easy-to-find analytics, essentially.

How is PR Changing?

blog.journalistics.com

If you want to explore this area further, take a look at some of the sales and marketing automation platforms out there. It is so true that the modern audience has a large voice in marketing, advertising, public relations, and virtually every area of communications. plan to continue to do these types of live interviews on social media / PR / digital marketing topics.

The Social Media Monitoring Industry Meets Social CRM Head on

oursocialtimes.com

Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. As happens in technology booms – and make no mistake, the social analytics market is booming – there has been a spate of acquisitions.

The Converged Media Road to Success

Proactive Report

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Marketwire just acquired Sysomos to do just this. Radian6 is one. 

Social Media Monitoring Tools: An Overview

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Monitoring Tools: An Overview by Pam Dyer on January 7, 2010 Share This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314 , a digital media consulting company in Hamburg, Germany. Among the features within Sysomos are automated sentiment, geo-demographics, and the ability to quickly provides translations in a wide variety of language. Mark Mark Evans Director of Communications Sysomos Inc. Mark Mark Evans Director of Communications Sysomos Inc.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses. Something new Radian6 has added to their River of News view that turns their tool into a much more actionable platform for brands and marketers is the Workflow view. monthly.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Email Marketing Talk Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] socialmedia247 Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia: Social Medi… [link] #socialmedia [link] Volker h.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012. Powerful mechanism.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing? As a marketer, I'm overjoyed. It’s in our DNA. JF : Hyper-targeting. Thanks.

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