Adam Sherk
NOVEMBER 23, 2010
Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL. Related posts: Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? source=rss, ?xid=newsletter,
Adam Sherk
JANUARY 7, 2010
My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week.
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Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
Adam Sherk
AUGUST 25, 2009
Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.
Adam Sherk
OCTOBER 6, 2010
Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.
Adam Sherk
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.
Adam Sherk
MAY 17, 2010
Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. But how much are these pages really worth to them, and which news sites are getting the most value for their efforts?
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