Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

The Realtime Report

AUGUST 8, 2012

.” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Track their online presence.

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Content 122

Content B2B Statistics Data 122

Proactive Report

DECEMBER 5, 2011

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Start by learning the basics of Google Analytics. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 30, 2020

The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Moreover, 73% of B2B marketers said webinars are the best method to generate high-quality leads , and between 20 and 40% of your attendees will become qualified leads. . Detailed analytics tools

B2B 98

B2B Platform Price Software 98

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

Statistics 141

Statistics LinkedIn Marketing B2B 141

The Marketing Blog

MARCH 2, 2010

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Razor Social

AUGUST 22, 2018

Shares on a piece of content are one of the first metrics marketers look at when they want to assess engagement. Statistics regarding consumers’ online reading habits are not at all encouraging for content creators – people read about 20% of the content on a page simply because they do more scanning than reading. Time on Page.

Engagement 85

Engagement Content Metrics Analytics 85

Proactive Report

MAY 7, 2018

In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics. SEO/SEM Marketing.

Skills 40

Skills Study Applications Analytics 40

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Conduct user research and surveys via chatbots.

Tools 135

Tools HootSuite Price Template 135

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. We compared six key aspects of the two platforms: Users. Content types. Discoverability.

Instagram 111

Instagram Cost Comparison Analytics 111

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. Valid, statistically significant answers to the most pressing social media questions.

Brands 114

Brands Twitter Facebook Research 114

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

Keyhole.co

JUNE 9, 2023

As per social media statistics , more than 2.8 Also, do check out your competitors’ analytics ! Hubspot did a survey with over 1000 social media marketers. Use Facebook Analytics Facebook Insights provides data on when your followers are online, which can help you determine the best time to post.

Facebook 52

Facebook Guidelines Activities Feed 52

Writtent Blog

MAY 20, 2013

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. Other features include: Unlimited image hosting (exceeds market standard). Social media and Google Analytics integration. Other features include: 1 GB image hosting (exceeds market standard).

Newsletter 103

Newsletter Template Templates Hosting 103

Twist Image

FEBRUARY 26, 2014

In fact, when it comes to the modern marketing mix, you will often find many companies struggle so desperately, that they are willing to buy media to promote their content posts or spend money on fan acquisition (there''s an oxymoron in there, if you think about it). If you go back a mere fifteen years, marketing experienced a new dawn.

Advertising 88

Advertising YouTube Curation Insurance 88

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? Employee Advocacy Facts and Statistics. 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Employee advocacy can happen in all areas of your marketing operation.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Statistics Strategy Research 159

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 20, 2015

In fact: 79% of marketing leads never convert to sales. The social web has changed how brands communicate, and buyers are increasingly wary of overt, outbound marketing efforts. Getting input from your customers via a survey , a free site or process analysis, or a live Q&A session can yield loads of relevant intelligence.

Mobile 60

Mobile Conversation Buy Forums 60

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? Employee Advocacy Facts and Statistics. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Employee advocacy can happen in all areas of your marketing operation.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Always share new listings hitting the market to your social accounts.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Social Media Monitoring Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Twist Image

MARCH 15, 2011

Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. Now, all of that changes.

Facebook 111

Facebook Retail Buy Analytics 111