Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Social media planning tools are software that helps you schedule, organize, and publish content on social media. These tools can range from scheduling software to grid planners to calendars. Is it our software?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Net-Savvy Executive

FEBRUARY 16, 2011

If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn.

Evri 91

Evri Analytics Sysomos API 91

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Hootsuite

OCTOBER 27, 2022

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. They offer support with everything from marketing tools and payments, to secure checkout and shipping. They hold the most market share.

Platform 83

Platform Startup Price Open Source 83

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. There’s scheduling, monitoring, engagement, analytics….

Products 77

Products Marketing How To Project 77

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. With the aid of social media analytics tools , collecting this data is now a breeze. Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Dave Fleet

JULY 5, 2010

Jive Software. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

The Realtime Report

NOVEMBER 25, 2013

LinkedIn creates product pages in bid for more content-marketing dollars – LinkedIn is testing “showcase pages” for a pilot group of brands, letting them create pages for specific products; marketers can promote the content on those pages as sponsored updates in users’ news feeds (AdAge).

News 150

News Social Media Privacy Policies 150

Keyhole.co

NOVEMBER 18, 2021

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $13.8 Going a step ahead, successful influencer relationship management tracks influencer analytics.

Influencer 52

Influencer Strategy How To Metrics 52

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

Buzzlogix

APRIL 16, 2017

This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels. Free Instagram scheduling WITH free Instagram analytics. Register today, for free.

Team 40

Team Tools Social Media Marketing 40

Twist Image

JANUARY 3, 2017

Software eats the world. Software is knowing on the door of the advertising world, and many are none-too happy about it. The more personalized these ads (mention of the product, brand and image), the more likelihood that a future purchase will happen (at least this is what the retargeting and analytics professionals are telling us).

Advertising 51

Advertising Startup Sentiment Journal 51

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Razor Social

DECEMBER 20, 2017

At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. People love reading about marketing tools! Best Podcast Software and Tools. The Social Media Analytics Compass: What and How to Measure.

Curation 95

Curation Influencer Analytics LinkedIn 95

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. Savvy marketers know how to develop a social strategy that offers a no-fail value proposition by measuring the right data and pivoting as needed to meet business goals. Define Measurable Goals & Set Your KPIs.

Social Media 106

Social Media How To Analytics Cost 106

Later

FEBRUARY 18, 2020

Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. And Later is FREE!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Google Docs. Pricing starts at around $95 monthly. per user a month.

SocialCast 111

SocialCast Tools Price Collaboration 111

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Finally, you need a game plan for publishing content.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

DECEMBER 29, 2022

It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. In this article, we share why you should use project management software, what to look for as you consider your options and the 14 best project management tools for different teams. monday.com.

Collaboration 101

Collaboration Software Project Tools 101

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Twist Image

JULY 13, 2013

In a software-eats-everything world, companies that valued scale are quickly eclipsed by those who favor cycle time and disruption. The example given is AirBnB ''s content strategy, seen as a model of new ways of thinking about using content for marketing, rather than content as a vehicle for advertising" (Hugh for Mitch).

Startup 87

Startup Advertising Education Publishing 87

Twist Image

MARCH 27, 2015

You may even have used Propellerhead''s Rebirth tool, a software homage to Roland ''s classic music-making tool. If you play in the startup, tech, Silicon Valley space, then the name '' Chris Sacca '' is a known entity. What it''s like to sell your startup for $120 million before it''s even launched. lean analytics.

MySpace 40

MySpace Startup YouTube Analytics 40

Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives.

UGC 46

UGC Startup Authentication Meeting 46

Writtent Blog

FEBRUARY 20, 2015

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools.

Content 40

Content How To Curation Open Source 40

SalesChoice

MAY 15, 2017

Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. It will then scour financial reports, company filings, historical market data and the like, and return replies, also in natural language, in seconds.

Patterns 20

Patterns Analytics Startup Software 20

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Requirements or Challenge.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these!

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these!

B2B 120

B2B Software Social Media Survey 120

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. can tell B2B marketers precisely whether or not their content is targeted enough.

Tools 91

Tools Content Blogger Curation 91

Twist Image

DECEMBER 13, 2015

While some of those features seem daft -- does anyone need a tweeting fridge? -- hardware is the new software, and this is a darn good roundup of the state of the art." Tech Startups Long for the Days of Yahoo's Binge Acquisitions - Bloomberg Business. "So, lean analytics. Alistair for Mitch). Hugh for Alistair). bit current.

Yahoo 40

Yahoo Creative Commons Startup Analytics 40

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. A Concierge Startup Accelerator. Key resource for B2B marketers for brand impact and lead generation. Perforce Software. Creator of CrossOver software, offering PortJump and ExecMode services.

Company 149

Company Twitter Software System 149

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98