Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS . Photo by Sam Shavers.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Upgrade Your Twitter Marketing. Image via CrunchBase. Well, maybe not.

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Facebook mention: for celebrities only

Sherrilynne Starkie

The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. It provides analytics, real-time posting and live Q&A sessions right from a phone. 4 Social Media Tips We Learned from George Takei. Facebook Launches VIP App.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships.

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Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

But those who stuck with it soon started to understand the value of this unique social network. People started to put a lot of effort into their Twitter profiles, updating frequently, following lots of people and using some of the cool automating and analytics tools. It was engaging. It was an exciting time for PR professionals.

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