Jeff Esposito

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Women like Pinterest, measuring and Instagram

Jeff Esposito

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). Facebook is the world’s largest social network. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

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