Small Business Mavericks

JUNE 17, 2015

You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Social media channel observation. Market penetration. Is your competition doing something to capitalize on market potential that you can implement in your own business?

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? It is almost near consensus that Google finds page load speed important.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

DECEMBER 5, 2013

Social Media - The first alternative is social media. Step up your social media marketing and you will likely see more traffic to your website. Tracking & Analytics blogging google guest blogging PPC Social Media website traffic'

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. The same can be said for SEO and social media marketing. Conversions? Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

OCTOBER 4, 2013

Facebook pages are powerful marketing tools because they are public and easily sharable. Facebook Insights is an analytics component to all business pages that allows you to see which of your published content is most engaging. Social Media facebook Facebook marketing Facebook pages' Facebook is good for business.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

AUGUST 9, 2012

But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. There is a lot of territory to explore with online marketing. Next, develop a social media presence. Build a few outposts in those social media sites where your ideal customers would be.

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

MAY 11, 2011

If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. is its robust analytics features. Here’s how an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Tracking & Analytics facebook metrics search engines Social Media Twitter'

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

AUGUST 6, 2013

Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign. Tracking & Analytics inbound links metrics search engine rankings Social Media website traffic'

Metrics 98

Metrics Engineering Small Business Analytics 98

Small Business Mavericks

JUNE 27, 2014

There’s always something new to learn, and that sure holds true with marketing and technology. Use a tool like Google Analytics to see who’s coming to your site, where they come from (referrals, search, social media, ads, direct), what they do, what they use to navigate your site, etc. The Basics.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. And your Insights analytics will likely reflect that going forward. First, they mean that Facebook needs to be more open about its analytics policy. These are major announcements.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

MAY 30, 2012

Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. Your analytics probably highlight the peak times for visitors. Small business owners cope by either working harder during busy times, or hiring casual staff.

Retail 93

Retail Small Business Project SEO 93

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

FEBRUARY 13, 2011

It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. » Is Your Customer Service Up To Scratch?

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

JUNE 29, 2011

It seems that most marketers are still counting clickthroughs as if that is all that matters. Many social media snake oil salesmen will try to get you to purchase a sponsored tweet, or pay them to send a message to their followers on Facebook or some social media site. Serious marketers measure their responses.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

AUGUST 17, 2015

Once you know how your website is performing in the search engines, on social media, and in your analytics dashboard, then you can set about correcting any deficiencies. Get An Online Health Checkup Today. The first step to improving your online health is to get a checkup. But you can’t fix what you don’t measure.

Engineering 70

Engineering SEO Issues Sites 70

Small Business Mavericks

MAY 4, 2015

I think there will always be new tactics to explore, and we need to do the tracking & analytics research to know if that particular wave will be one that we should ride. Not all of these are going to be appropriate for every business page on Facebook, but some will.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

FEBRUARY 7, 2014

Here are three metrics I suggest paying closer attention to: Total Reach – This includes traffic from all sources and can even be broken down into social media reach for each of your social media accounts. Your reach tells you whether you are penetrating the market deep enough. Online marketing is changing.

Metrics 101

Metrics Knowledge Base ROI Google 101

Small Business Mavericks

JANUARY 19, 2012

There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction. What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets.

SEO 107

SEO Compete Publishing Analytics 107

Small Business Mavericks

AUGUST 19, 2015

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Mobile marketing.

ROI 70

ROI Metrics Campaign Advertising 70