Jeff Esposito

JUNE 3, 2013

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. want to learn more on how to measure digital marketing.

Analytics 49

Analytics Review Video Marketing 49

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.]

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. No, not the conference attendees, but rather the social media landscape. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

Meme 54

Meme Real Estate MySpace Organization 54