Direct Marketing Observations

DECEMBER 16, 2016

Search Analytics. Google analytics. What are we using social media for? Where does social fit in a brands mobile strategy? Mobile analytics is so crucial. .” #SXSW. Keyword Frequency. Crowdsourcing. LiveStream. Boost/Program. Visibility plus Credibility =Profitability. April 2016. Make it right.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). If you were to set a KPI for success in social, would it be FB likes? I don’t gauge success in social on an arbitrary growth metric of total likes, followers etc. of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

ScoutLabs 159

ScoutLabs Conversation Radian6 Sysomos 159

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 5) Tamar Weinberg is a star. as my own Bitly?

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

APRIL 19, 2010

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. Tags: social media monitoring analytics marc meyer web analytics listening and monitoring.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Maybe not so much in an analytical way but we do measure our daily outcomes. content strategy digital marketing Marketing strategy success' Was it fun? Did we lose?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

SEPTEMBER 14, 2011

There is PPC, there is mobile, local, and of course the whole analytics side of it all. If we’re to understand that all of these components contribute to greater profits for a company, think how social now is playing into all of them. Social has virtually the same amount of moving parts.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. Traditional Marketing Comparison.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

Community building 202

Community building ROI Cost Analytics 202