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Dave Fleet

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Book Review: The Social Customer

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

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Social CRM Review Overview Energy 260
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Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Strong analytics. Acquired by. Jive Software. January 2010. February 2010.

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Sysomos Alterian Filtrbox Attensity 334
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